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best advertising
Advertising timing – how to select the best advertising time for your products or service
Main ways of media mix
1.Media mix with the same category
Use different media but within the same category, such as newspapers, magazines, calendars and brochures. They all belong to printing
media mix
. You can use them at the same time to advertise your produces or services.
2.Media mix with different types
It means use different types of media to promote your products or services. For example, the visual media and audio media are combined, as well print media and electronic media.
3.Personal media and rental media
Advertisers can combine the bought media and own media to promote. For example, use the marketing on-sale media, products orders, packaging bags and posters, together with newspapers and television to increase your products’ influence.
Five aspects that advertisers should pay attention to
1.Have a whole concept
The choice of
advertisement time
should be subordinated to the overall advertising campaign and should be beneficial to reach the advertising goal.
2.Obey the market changes
Advertising timing needs to obey the market changes and meet consumers’ needs. When new products enter market initially or the products enter a new market initially,
advertising time should be closer. After your products have occupied a certain market, advertising time needs to change according to the consumer needs, but it is essential to keep advertising continuity.
3.Change advertising time according to the competitors
Your advertising time should be changed according to your competitors’ strategies as well as their
choice of media
.
4.Change advertising time according to different seasons
Advertising time should be different in accordance with the sale seasons. For example, electronic fans, air conditioners, cold drinks and cold equipment are certain seasonal.
5.Change advertising time according to product cycle
During different product life cycle, both advertising time and media should be different. That is to say you need select different media mix to promote with advertisement.
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